Toronto has always been a city that breeds versatility, and Che, better known by his production name Prod Swagg, is living proof of that. A producer with roots in trap, rage, EDM, and cloud rap, he’s quickly shaping himself into one of the city’s hidden gems — a creative with the ability to move between worlds and still sound original.
Unlike many producers who stumble into beat-making, Che’s story goes deeper. Music has been part of his DNA since childhood. With the rare ability to play over five instruments — alto and bari saxophone, oboe, clarinet, and piano, among others — Che always knew sound was his lane. “I’ve always had a passion for it ever since I was a kid,” he explains. “I always wanted to do some type of production.”
But like a lot of young artists, his first attempt wasn’t behind the boards. “I realized I can’t rap when I tried,” he says honestly, laughing at the memory. Instead of walking away, he pivoted. That moment of honesty became the fuel to build his skills as a producer — and it turned out to be the right move.
Since then, Prod Swagg has been building momentum and landing connections that many producers dream of. Working with respected names like rokonthetrack and collaborating with larger artists are among his proudest accomplishments so far. But for him, the grind never stops. Each beat is a chance to grow, to get sharper, and to push closer to the breakthrough moment he’s chasing.
His message to fans and fellow creators is simple but speaks volumes about his character:
“Stay grinding because one day we will all hopefully make it.”
It’s a reminder that the journey is as important as the destination, and that persistence pays off.
With a foundation rooted in musicianship, a versatile sound palette, and a relentless work ethic, Prod Swagg is well on his way to becoming one of Toronto’s standout producers. For now, he’s keeping his head down and his beats loud — because the future is only just starting to take shape.