LOS ANGELES, CA — After more than two decades of building a respected career as one of Southern California’s most recognizable voices, singer-songwriter itzfridaiii officially steps into a new chapter with the release of her latest single, “Ghetto Birds,” featuring Quote James. Available now on all streaming platforms, the record serves as both an introduction to her evolved artistic identity and a powerful reminder of the vocal talent that has made her a staple in Los Angeles music.
Formerly known as Chevy Jones, the Los Angeles native embraces the name itzfridaiii as a reflection of her artistic growth, creative freedom, and unwavering authenticity. While the name has changed, the soul of the music remains rooted in the heartfelt storytelling, emotional depth, and timeless vocal performances that have defined her career.
Produced with a warm, soulful backdrop, “Ghetto Birds” captures the realities of survival, perseverance, and hope through vivid songwriting and rich, emotionally charged vocals. The record finds itzfridaiii reflecting on the struggles that shape communities while celebrating the resilience required to rise above them. Featured artist Quote James complements the record with a thought-provoking verse that expands the song’s message, resulting in a collaboration grounded in honesty and lived experience.
More than just a new release, “Ghetto Birds” represents a reintroduction to an artist whose voice has quietly helped shape the soundtrack of the West Coast for years.
Born Sherrye Player and raised between Lynwood and Compton, California, itzfridaiii discovered her passion for music at just 11 years old while performing with the Roosevelt Elementary School glee club. Her exceptional ear and natural vocal ability quickly earned her lead performances, laying the foundation for a lifelong career in music. By age 13, she joined the Norwood Kids Foundation Choir, founded by Brandy and Willie Norwood, where she further developed her gift alongside some of Southern California’s most promising young vocalists.
By the time she reached adulthood, itzfridaiii had become one of the region’s most respected independent vocalists. Her unmistakable voice has supported multi-platinum artists including Brandy and Faith Evans as a background vocalist, while her soulful harmonies have become a familiar presence throughout the West Coast hip-hop scene. Over the years, she has collaborated with artists including Warren G, Bishop Lamont, G. Malone, Kam, Problem, XO, and contributed to unreleased work with Kendrick Lamar.
Alongside her extensive collaborative work, she established herself as a compelling solo artist through independent projects including HollyHood and Can U Relate?, showcasing a songwriting style that effortlessly bridges R&B, soul, and hip-hop with deeply personal storytelling.
Now, as itzfridaiii, she enters her most intentional chapter yet.
The name represents more than a rebrand; it reflects an artist stepping fully into her purpose. Fearless, authentic, and creatively unrestricted, itzfridaiii continues to honor the musical foundation that shaped her while embracing a renewed vision for the future. Her forthcoming debut EP under the new name promises to further explore that evolution, blending timeless soul with contemporary production and deeply personal narratives.
With “Ghetto Birds,” listeners are introduced not only to a new name, but to a renewed artistic perspective from a vocalist whose talent has long spoken for itself. As she prepares to unveil more music in the months ahead, itzfridaiii stands ready to claim her place as one of Los Angeles’ most compelling voices—an artist whose authenticity, experience, and unmistakable sound continue to resonate across generations.
“Ghetto Birds” featuring Quote James is available now on all major streaming platforms. HERE