In a music industry obsessed with virality and hype, Hellcat PRiiMe is building something designed to last. Born Biko Manus and raised in Wayne, New Jersey, PRiiMe isn’t chasing trends. He’s crafting an ecosystem where artists can own their work, scale their impact, and create generational value. Think less music executive, more cultural architect.
From Studio to Strategy
PRiiMe started in the studio, learning production, engineering, and how to shape sound. But his vision expanded quickly. Today, his business spans three interconnected platforms that support artists from creation to monetization.
TUBLife Studios
More than a recording space, TUBLife has welcomed artists like Snoop Dogg, Fetty Wap, Juelz Santana, and Coi Leray. It’s also a launchpad for emerging talent, offering them real infrastructure, not just vibes.
TLR Distribution
Co-founded with Chuck Olsen, TLR has supported over 400 independent artists. It’s helped generate more than 5.2 billion global streams by giving artists control of their masters, data, and careers.
Adverium Digital Agency
In today’s digital landscape, visibility requires strategy. Adverium brings marketing intelligence to the table with AI-powered funnels, CRM tools, and conversion systems for clients across music, fashion, cannabis, and e-commerce.
Each of these branches feeds into the next. TUBLife creates the product. TLR delivers it to the world. Adverium turns attention into income.
A Philosophy That Outlasts Trends
PRiiMe’s entire model is based on systems, not moments. “Art creates culture, but systems create wealth,” he says. That belief guides every move he makes.
He encourages artists to stop chasing streams and start thinking like business owners. Music is more than content — it’s an asset. Fandom is more than attention — it’s currency. Monetization isn’t the end goal. It’s built into the structure from the beginning.
He meets with over 400 independent artists and entrepreneurs each month, helping them shift from hustle to strategy. His own mentors — Melvin “O Gates” Watson, Shy Boogs, Destyn Hill — gave him both the craft and the mindset. Now he’s passing that forward.
The Numbers Back It Up
This isn’t about buzz. The results speak for themselves.
5.2 billion music streams through his distribution network
1.5 billion social media views
Over $1 million invested into artist growth
Collaborations with Republic Records, Def Jam, 300 Entertainment
Official member of the Recording Academy Class of 2025
These aren’t flexes. They’re proof of concept.
The Mission: Creative Ownership at Scale
PRiiMe’s long-term goal is clear. Launch 1,000 music entrepreneurs. Not just artists, but creators who own their content, their systems, and their futures. In his words, “This isn’t about going viral. It’s about building legacy.”
Takeaways for Independent Artists
What can emerging creatives learn from PRiiMe’s approach?
Build infrastructure. Your tools, your branding, your systems — they matter as much as your music.
Own your masters. Own your data. Own your direction.
Use strategy to monetize. Funnels, CRMs, recurring models — know how to convert attention into revenue.
Get a mentor. Find someone who understands both the art and the business.
Play for the long term. Flash fades. Ownership compounds.
Hellcat PRiiMe isn’t just navigating today’s industry. He’s building a model for the next era. One where creators don’t wait for a seat at the table — they build their own.
