OGxMulaa has always been known for keeping it real, speaking on the trials, losses, and triumphs that are a part of everyday life. His music resonates with fans because it reflects the truth, especially the harsh realities faced in the streets. His latest release, however, steps into new emotional territory, capturing the pain of loss and the weight of tragedy, particularly through the devastating lens of gun violence. OGxMulaa’s song and video deliver a raw, heartfelt message, while showcasing his versatility as an artist.
The Inspiration Behind the Track
In his latest track, OGxMulaa reflects on the tough year he’s had, having lost several close friends to violence. This personal pain is particularly highlighted through the story of his boy, Jersey, whose brother Chris was recently gunned down. The tragedy unfolded in a heart-wrenching way when Jersey went to speak with his ex, only to be confronted by her new man, who ultimately shot him. This horrifying event struck OGxMulaa deeply, inspiring him to create a song that not only conveys grief and loss but also paints a vivid picture of the daily struggles faced in his community.
“For me, it was about telling a real story. So much has been happening in the streets, and this one hit too close to home. I wanted to capture that pain and get people to understand the hurt behind it,” OGxMulaa explains.
A Cinematic Journey: Visuals and Mood
In crafting the video for the track, OGxMulaa worked closely with the talented director Castrotarintino, known for his clean and cinematic visuals. The collaboration resulted in a video that perfectly mirrors the song’s tone, filled with reflection and a sense of solemnity. As OGxMulaa drives around in the video, lost in thought, the audience is taken on a visual journey through his memories, offering insight into his mental state. The video is layered with a blue, gloomy filter that creates the feeling of a memory playing out on screen, emphasizing the emotional weight of the track.
“One of the best parts for me was the ending scene,” OGxMulaa says. “I’m wearing a RIP shirt of my homie—my lil bro for over 20 years. It shows his picture, and I do a heart shape with my hand to show my love and respect for him. I always make sure to shout him out and keep his name alive.”
Connecting with Fans Through Real Stories
Fans have always connected deeply with OGxMulaa’s music because he speaks from a place of truth. He doesn’t sugarcoat or glamorize the street life—he tells it as it is, and that authenticity has garnered him a loyal following.
“What I rap about is what really happens every day, the struggles, the pain. How can you not relate to that?” OGxMulaa says. His fans seem to agree, especially as this track has struck a different chord than his previous work. While he’s known for putting his struggles to more uptempo beats, this track has a softer, slower rhythm—a first for him.
“I’ve never really made ‘pain music,’” OGxMulaa admits. “I usually talk about my struggles on beats that are more upbeat, but this was the first time I went for something soft and slow. And honestly, I wasn’t sure if it would work. But let me tell you, everyone loves it and they’re telling me to make more music like this.”
While the fans’ overwhelmingly positive response has encouraged him, OGxMulaa remains grounded. “I really care about my fans and their opinions. I listen to their feedback because, at the end of the day, we’re NOTHING without our fans. I mean it,” he stresses.
The Importance of Storytelling in Music
For OGxMulaa, storytelling is the core of music. He believes that every artist should prioritize telling real, vivid stories in their songs—stories that reflect not just their personal struggles, but also their achievements.
“When I write my songs, I want people to say, ‘Damn, he snapped! He knows how to paint a picture,’” he explains. “That’s how I approach music. It’s about letting people visualize and really get what you’re saying.”
Through this latest release, OGxMulaa has certainly demonstrated his ability to paint vivid pictures with his words, allowing his audience to experience the pain and emotions he’s feeling. His focus on storytelling also ensures that his music remains relatable, even when tackling subjects like grief and loss.
Behind the Scenes and Moving Forward
Although OGxMulaa typically includes behind-the-scenes stories with his projects, this video was a bit different. Initially, he wanted to include a scene in a cemetery, adding to the somber, dramatic tone of the song. However, after a conversation with Castrotarintino, they decided not to include it, as his cameraman advised against incorporating jail or cemetery settings to avoid attracting negative energy.
Moving forward, OGxMulaa plans to continue exploring more hidden messages in his work. “This video doesn’t really have any hidden messages, but I’ll definitely be adding more of that in future projects,” he shares.
A Final Message: Appreciate the Ones You Love
Above all, OGxMulaa wants his audience to take away an important message from this track and video: appreciate your family and friends while you still can. “Tomorrow isn’t promised,” he reminds listeners. “If you’re in a fight with a close person in your life and the issue isn’t that serious, let it go. You don’t want to end up regretting it when it’s too late.”
Through his raw lyrics and powerful visuals, OGxMulaa has created more than just a song—he’s crafted a reminder of the fragility of life and the importance of cherishing the moments we have with those we love.
To watch the newest video from OGxMulaa, click here.
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