Independent musicians are constantly looking for new ways to get their music out to the public and achieve success in the music industry. Letoa, a New Zealand artist, has achieved significant accomplishments on his own and has become a blueprint for millions of artists worldwide. Letoa has accomplished what many only dream of with the success of his debut single, “Slatnoslime”, which has been streamed over 13 million times since its release in 2019.
The Samoan and Australian rap artist focuses on releasing songs with an aesthetic feel in order to differentiate himself from other rappers in the game. In an effort to broaden his musical horizons and develop his own unique style, Letoa has been releasing music on a regular basis that he describes as both experimental and straightforward enough to appeal to music enthusiasts.
Since 2019, Letoa has released over 20 songs, many of which have been featured on editorial playlists curated by Spotify’s wide-ranging community of music tastemakers, resulting in millions of listens. Because of his success as an independent musician, record labels have expressed interest in signing him to a deal. While this may appear to be the best path for some artists, Letoa is waiting for an opportunity that aligns with his goals and aspirations in the music industry. Record labels that want to sign this young rapper must come with an appropriate and fair deal.
The Story of a Popular New Zealand Artist
Letoa was first inspired by his cousins, who introduced him to music recording at a young age. He was also influenced by his grandfathers, who were both jazz musicians. Letoa was inspired by their example to strive for greater heights and to break the stereotype of Samoans only working 9-5 jobs. He desired to follow in the footsteps of his family members.
It’s no secret how Letoa became a viral artist and attracted the attention of record labels. There were specific events in his journey that helped propel him forward. When the aesthetic rapper released his first song, “Slatnoslime”, it was published on the popular YouTube channel Dozy and other channels, where it received millions of views. Letoa’s collaboration with lilbubblegum on the song “guap” helped him grow his fan base even more. “Guap”, a collaboration between Letoa and lilbubblegum, has been well received, as evidenced by its over 1.7 million SoundCloud streams, 23 million Spotify streams, and over 600,000 YouTube views.
Letoa followed up “guap” with another collaboration with lilbubblegum titled “E-girl”, which produced massive numbers. There was no stopping Letoa, who continued to release hit after hit and even did another collaboration with lilbubblegum called “E45”, which also did well. “So Fresh So Clean”, his most recent release and a solo single, is anticipated to achieve significant success this year.
Letoa is determined to take his music career to the next level, whether with a record label or as an independent artist. The talented rapper has every intention of continuing to thrill his loyal fan base with new and groundbreaking music.
Check out Letoa’s Instagram page for the most up-to-date news.
https://www.instagram.com/iluvletoa/
To listen to Letoa on Spotify, click here.