NEW YORK, NY (August 27th, 2021) – Today, Cash Money Records’ newest artist Eighty8 makes his debut with the new single “Hit.”
“Hit” coats 808s with rowdy horns as the beat bumps and grooves. Eighty8 seamlessly switches up his flow from gruff bars to a chantable chorus. The track illuminates his dynamic and diverse sound, integrating hip-hop and R&B vibes with style and substance.
The Miami native draws on his Jamaican and Haitian heritage to translate emotional extremes into an unpredictable and undeniable hybrid of R&B, hip-hop, pop, and island flavors. At three-years-old, he realized he could sing and spent hours replaying an old Michael Jackson VHS as he obsessively studied the King of Pop. After grinding for years, he caught the attention of Balistic Beats and dropped the single “Pree.” The song lit up local radio and amassed 1.6 million Spotify streams. On its heels, he maintained momentum with “Trilly Wonka,” accumulating another 561K Spotify streams. The music made its way to Cash Money Records who signed him in 2020.
“Eighty8 is untouchable,” says Cash Money Co-Founder & CEO Ronald “Slim” Williams. “He can sing. He can rap. He’s really the full package. He’s bringing a new international sound unlike anything else out there right now, and he’s got enough star power to blow up this year.”
The music video will premiere on Friday, September 10 on BET Jams, Vevo and all streaming partners.
It all begins with his red-hot debut “Hit” now!