South Carolina’s very own Coach Peake has once again proven why he’s one of the most respected names in the southern rap scene. In a recent exclusive video interview with PDX Radio, Peake opened up about the importance of independence, consistency, and his mission to put Carolina hip-hop on the map.
Known for his raw storytelling, business drive, and genuine connection to his roots, Coach Peake has built a career grounded in authenticity and self-determination. During the conversation, he reflected on his journey from founding UpFront Recordings to releasing his celebrated project Hard Times and Good Vibes 2, a body of work that captures both the struggles and triumphs of life in the South.
The interview touched on powerful topics such as the value of ownership in today’s music industry, the importance of staying true to one’s story, and why remaining independent has given Peake full creative control over his vision. He also spoke passionately about the message behind Hard Times and Good Vibes, explaining how it serves as a voice for those chasing dreams despite adversity.
One standout moment came when Peake discussed his collaboration with RRBreezy on the fan-favorite “Shit Not P Remix.” The record has been praised for its gritty production and confident delivery, showing off the chemistry between two artists who represent Carolina with pride and purpose.
As the conversation continued, Peake highlighted the ongoing fight for recognition among Carolina artists, emphasizing that while the region has long been overlooked, its talent and creativity are undeniable. “We’ve got the stories, the sound, and the hunger,” he shared. “It’s just about staying consistent and building our own lane.”
Beyond music, Coach Peake’s commitment to legacy and leadership stood out most. He spoke directly to the next generation of rappers, urging them to focus on authenticity, perseverance, and the business side of music. His words were not just advice—they were lessons learned from years of navigating the industry independently.
With each move, Coach Peake continues to redefine what it means to be an independent southern artist, proving that success doesn’t require compromise. Through his label, his music, and his message, he’s not just representing South Carolina—he’s building a lasting movement for the culture.
Coach Peake’s interview with PDX Radio stands as a reminder that true artistry comes from ownership, vision, and heart—and Peake embodies all three. His story is one of determination, growth, and pride for the Carolinas, inspiring fans and fellow artists alike to keep pushing no matter the odds.