In an exciting fusion of flavor, fitness, and music, BARCODE, the leader in performance water, is teaming up with hip-hop icon Jadakiss for an exclusive new flavor release: BLUEKISS. This limited-edition flavor offers a fresh take on hydration, combining taste with the functionality that BARCODE is known for. The partnership represents more than just a product drop—it’s a cultural moment that taps into nostalgia while delivering on health and performance.
A Taste That Takes You Back
BLUEKISS is a blend of blue raspberry, blackberry, and blueberry, three flavors that evoke memories of childhood, now upgraded with a twist for modern wellness. What sets this flavor apart is its unique combination of both refreshment and health benefits. Packed with blue spirulina, a powerhouse adaptogen known for reducing stress, lowering blood pressure, and aiding cholesterol management, BLUEKISS is designed to nourish both body and mind.
According to BARCODE’s CEO, this collaboration was born from a shared vision between the brand and Jadakiss to create a drink that would stand out for its authenticity and purpose. As the Grammy-nominated rapper and entrepreneur puts it:
“When we were working on BLUEKISS, it wasn’t just about making a drink but creating something authentic to who I am and staying true to that. I wanted to create something that would give people the energy to chase their dreams, just like I have.”
The BARCODE Difference
BARCODE has been the go-to beverage for athletes and health-conscious individuals looking for clean, plant-based hydration. Known for its performance-driven ingredients, BARCODE’s lineup of drinks is developed with input from leading fitness experts, ensuring that every sip offers maximum health benefits. Each bottle contains just 30 calories, 0g added sugar, and 12 vitamins and minerals—the perfect combination for enhancing everyday performance and speeding up recovery.
With the launch of BLUEKISS, BARCODE maintains its focus on delivering products that fuel the body without compromising on flavor. Whether you’re hitting the gym or just living a busy life, BLUEKISS is designed to keep you energized and refreshed.
Celebrating BLUEKISS: Immersive Events
To celebrate the launch of this one-of-a-kind flavor, BARCODE is hosting several immersive events that will excite both fans of the brand and Jadakiss’s loyal supporters. One standout event is the “Beat the Heat” Ice Installation—a visually stunning display located in various high-traffic areas of New York City. These installations feature ice sculptures encasing BLUEKISS bottles, slowly melting to reveal the new flavor to passersby. It’s not just about seeing the new drink—it’s about experiencing it firsthand.
For fans of Jadakiss, there’s even more reason to celebrate. Select concert-goers have had the opportunity to sample BLUEKISS at recent Jadakiss shows, adding a refreshing touch to an already electric concert experience.
Where to Buy BLUEKISS
You don’t have to wait long to get your hands on this exclusive flavor. Retailing at $28.99 per case, BARCODE BLUEKISS is available for purchase online and in select retailers such as Erewhon, Wegmans, Amazon, ShopRite, HEB, and Central Market. With nationwide availability, BARCODE makes it easy for consumers across the country to try out this unique blend of taste and health.
The Bigger Picture
This collaboration is about more than just a flavor drop—it’s about blending cultures. BARCODE, with its roots in the fitness and wellness community, connects with Jadakiss, a figure synonymous with hustle, success, and longevity in the music industry. Together, they’ve created something that is not only fun and refreshing but also nourishing for the body and mind.
With BLUEKISS, BARCODE and Jadakiss invite you to embrace a new way of staying hydrated—one that fuses music, flavor, and health into a drink that helps you perform at your best.