Assasin The General is an artist from El Paso, Texas, blending West Coast vibes with East Coast grit right at the Texas and Mexican border. Inspired by legends like Eminem, Vinnie Paz, Jada Kiss, The Doors, and Dr. Dre, he crafts music that’s raw, real, and deeply personal.
His creative process starts with his feelings. He finds a beat that matches his mood, fills pages with therapeutic poetry, then shares it with the world. His message is simple: be yourself and don’t hold back — the more personal, the better.
Recently, Assasin The General dropped two singles featuring rising stars from Spain, showing his international reach. He’s also worked with artists like Westside Boogie, Tash, Planet Asia, IamLopez, Eternal of Killa Beez, and Chris Rivers.
Staying inspired comes from daily emotions—whether sad, angry, or happy—which he channels into his music as a form of therapy. He stays connected with fans mainly through Instagram, TikTok, and YouTube.
Authenticity is key to him. He doesn’t follow others; he does his own thing. Balancing music and personal life is all about discipline and love, especially for his kids.
A big career moment was when Eminem didn’t block a feature Assasin did with Anno Domini and EMINEM named WTFYGD, streaming on all platforms.
His project most personal project is titled: “Post Traumatic Poetry” streaming everywhere, sharing his story and pain from childhood into becoming a war veteran.
Long term, he aims to stay true, speak his mind, and make music on his terms. He wants listeners to simply say, “Ok, bars.”
Follow him on Instagram @assasinthegeneral and listen to his music here: Spotify.