Introducing Will The Standard: William Jones, better known by his stage name Will The Standard, is an emerging R&B artist making waves in the music industry. With a unique blend of smooth vocals and infectious beats, Will The Standard is set to captivate audiences worldwide.
New Single Details: Will The Standard’s latest single, titled “Smoke,” is set to release on March 16, 2024. Rooted in the R&B genre, “Smoke” promises to deliver a message of positivity and unity. Inspired by personal tragedy, Will The Standard shares that the song is dedicated to his late brother, Jay Flan, whose love for smoking served as a source of comfort and camaraderie.
The single, produced by Ethan Graham, showcases Will The Standard’s lyrical prowess and emotional depth. With heartfelt lyrics and a catchy melody, “Smoke” aims to spread a message of peace and understanding, urging listeners to find solace in each other rather than resorting to violence.
Music Production Insights: The creative process behind “Smoke” was driven by Will The Standard’s desire to create a feel-good anthem centered around the positive aspects of smoking and camaraderie. Collaborating with his trusted engineer, Larry Whitt, and mastering expert Mark at the Mastering Palace, Will The Standard crafted a track that exudes joy and unity.
Thematically, “Smoke” explores the power of weed in bringing people together across cultures and backgrounds. Will The Standard emphasizes the healing properties of marijuana, advocating for its potential to reduce racism, gun violence, and prejudice.
Marketing and Promotion Strategies: To promote “Smoke,” Will The Standard plans to leverage word of mouth and social media platforms. Additionally, he aims to collaborate with dispensaries and brands aligned with the song’s message, such as Backwoods, Swishers, and Cookies. Will The Standard will also be performing at various festivals in the Los Angeles area throughout the summer.
Engaging with the Audience: Will The Standard actively engages with his audience by sharing personal stories and experiences related to smoking weed. Through social media interactions, he fosters a sense of community and connection among his fans. Additionally, Will The Standard is organizing a charity concert, “Put Guns Down,” to further promote his message of peace and unity.
Artistic Evolution and Future Plans: “Smoke” marks a significant milestone in Will The Standard’s artistic evolution. Transitioning from a more serious approach to music, he now embraces a carefree and authentic style. Looking ahead, fans can expect more music videos and television appearances, as Will The Standard continues to expand his creative horizons. He is also working on an EP set to release this summer, promising a fresh and exciting sound for listeners.
Final Words and Media Assets: As Will The Standard prepares to unveil his latest single, “Smoke,” he sends a heartfelt message to his fans and the press. Through his music, he hopes to inspire positivity, unity, and understanding in a world plagued by division and conflict.
For high-resolution press photos and updates on Will The Standard’s music video release, stay tuned to his social media channels:
With “Smoke,” Will The Standard invites listeners on a journey of reflection, empowerment, and celebration. Don’t miss out on this captivating new release from one of R&B’s brightest talents.
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